Tom Hirst – Personal Website Playbook

Tom Hirst – Personal Website Playbook

Check it out: Tom Hirst – Personal Website Playbook

The Personal Website Playbook

If you work or spend a lot of time online, you need your own website.

It’s your modern-day CV and gateway to a pipeline of opportunity:

• Leads for work that come to you
• Revenue across multiple income streams

• Valuable opportunities from interesting people

Your personal website should be the centrepiece of your
marketing strategy in 2021.

Do you want to know how to put together a good one?

Who am I and what do I know?

Teacher of The Personal Website Playbook, Tom Hirst

I’ve been using my personal website to generate interest in my services for years.

This very website provides fuel for my six-figure yearly freelance career.

It’s been tweaked, modified, tested, added to and removed from in this time.

Leaving me with 100s of valuable lessons learned in what makes personal websites successful.

This is what my inbox looks like most months:

278 leads from 7,012 clicks in 2020; all organic, no paid ads.

The biggest lesson learned of all?

When your personal website is good, you need less traffic than you think.

And because your personal website is good, you can increase results by driving more traffic at any time.

The first step is putting together a good personal website.

And that’s what this course is all about.

What you’ll learn

Across 12 video modules you’ll learn:

• Why having a personal website opens you up to
  opportunities from all angles
• How to choose the best tools to assemble your personal website
• How to structure your pages to increase conversions
• The style and layout strategies that get your content seen
• Which pages to include and what to show on them
• How to gain trust through your personal website that gets you work
• How to position your personal website to gain an audience
  that will buy from you
• Why messaging raises personal brand awareness and how to
  create yours for your website
• How to write convincingly to encourage people to get in touch with you
• How to craft offers that present value effectively to get leads
  and make sales
• The tactics I use to drive relevant traffic to my personal website
• Methods to monetise your personal website from different sources simultaneously
• How to test your personal website’s performance and improve it over time