Monica Cadena – Digital Media for Wellness Entrepreneurs

Monica Cadena – Digital Media for Wellness Entrepreneurs: A Three-Part Intensive

Check it out: Monica Cadena – Digital Media for Wellness Entrepreneurs: A Three-Part Intensive

Yoga Journal is excited to partner with expert content strategist Monica Cadena—Wear Your Voice co-founder and YJ’s former social media manager—for an upcoming three-part workshop created especially for wellness entrepreneurs, yoga teachers, and spiritual space holders seeking to create an effective framework for conscious social content marketing. Do you have a message that deserves being amplified, but you just don’t know how to do it? Are you experiencing social media burnout, even though you have an offering or a workshop that relies on digital promotions? Are you looking to share your offerings to the greater collective, but struggling to build authentic engagement? Do you want to learn how to amplify a social cause that’s not getting enough attention? Do you have a story that deserves to be told so it can inspire others? Are you spending too much time on a single post, and yet, receiving little traction? If you said yes to one of these questions, this three-part intensive is for you.

In Digital Media for Wellness Entrepreneurs: A Three-Part Intensive with Monica Cadena, you’ll discover how to use digital storytelling, data analytics, and content marketing to reclaim your voice and amplify your message.

This course is rooted in the concept of digital minimalism. Monica will unpack how to maximize your efficiency on social media while reducing the time you spend on social platforms trying to figure out complex strategies and algorithms. You’ll receive all the strategies you need without the extra fluff. You’ll learn the secrets that Monica used to create articles that received 700,000 views in less than 24 hours and to design viral campaigns that were featured in major publications such as Vanity Fair, Huffington Post, Buzzfeed, Vogue, and People Magazine.

Sessions have been previously recorded and are now available on demand.

SESSION 1 | Digital Marketing 101 + Intro to the Concept of Digital Minimalism

• Explore the foundations of traditional digital media marketing while incorporating tools for embodying allyship can look like in your digital campaigns.
• Discuss how to navigate your social feeds in ways that uplift, support, and authentically communicate your values to others online.
• Quality over Quantity: Learn how to create viral, engaging content so you can build more engagement while spending less time on social media

BONUS SESSION | Space Holding: Sharing & Community Gathering

• This session will offer a space to come together, as well as a meditation and grounding tools for overcoming social media fatigue.

SESSION 2 | Digital Allyship 102: Creating Brave Spaces Online + Effective Communication Strategies That Work

• In this extended version of Monica’s Digital Allyship 101 workshop, you’ll unpack ways to help navigate accountability and tone in your newsletters, websites, and public statements.
• Learn the concept of nonviolent communication and conflict resolution, and how to apply these principles digitally.

SESSION 3 | Putting It All Together: Building Your Digital Campaign

• Learn Monica’s Digital Alchemy Framework: A simplified and clear content schedule so you can reduce the amount of time you spend on social media while maximizing your results.
• Build out your own content strategy with others in real time for feedback and support.

Throughout each workshop, Monica will also incorporate mindfulness practices to stay grounded, calm, and connected in the digital space, tools for self-inquiry, and other meditative practices Monica incorporates into her daily routine to combat social media fatigue and burnout.

BONUS CONTENT | Digital Allyship 101 Workshop & Workbook

• All registrants of this course will receive a FREE recording of Monica’s foundational workshop Digital Allyship 101!
• Registrants will receive Monica’s Digital Allyship Workbook, strategies, tools and worksheets to support you in your journey of becoming a digital steward for collective liberation and social change while amplifying your offerings digitally.