Mojca Zove – The Science Of Facebook Ads – Professional
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Mojca Zove – The Science Of Facebook Ads – Professional

$80.00$497.00 (-84%)

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The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

 

Author: Mojca Zove

 

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Mojca Zove – The Science Of Facebook Ads – Professional

Mojca Zove – The Science Of Facebook Ads – Professional

Check it out: Mojca Zove – The Science Of Facebook Ads – Professional

 

ENROLLMENT IS NOW CLOSED!

 Sign up for the waiting list below and get notified when enrollment opens again.

INTRODUCING: The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads

The Science of Facebook Ads is literally a step-by-step blueprint of a system

that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you

in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

  • Define your target audience and the exact strategy for reaching them
  • Determine tangible and reachable goals with The Backwards Method
  • Distribute your Advertising Budget across campaigns and audiences
  • Design an ad that attracts attention and communicates your brand
  • Optimize your campaigns using a result-based approach

But there’s more.

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course

that contains 9+ hours of in-depth content, multiple worksheets

and access to different libraries. Here’s exactly what you’re getting:

1

FOUNDATION

  • Setting Up Your Business Manager
  • Introduction To The Facebook Pixel
  • Facebook Page Basics
  • Facebook’s Advertising Policies

2

FACEBOOK ADS FRAMEWORK

  • Facebook Ads Hierarchy
  • Orientation Practice
  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad

3

DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

  • It’s All About The Funnel
  • Defining Your Goals: The Reverse Method
  • The GAAA Principle
  • Calculating Ideal Costs
  • Technical Implementations

4

TARGETING

  • Introduction to Targeting
  • Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience

5

FINALIZING YOUR FUNNEL 

  • Detailing Your Funnel
  • Budget Planning

6

GETTING CREATIVE

  • The Secret To A Successful Copy
  • Facebook Ad Design Principles
  • Design Tools
  • Designing The Ad Video Ads

7

LAUNCHING YOUR CAMPAIGN

  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad
  • Celebration!

8

POST LAUNCH

  • Appealing to Facebook
  • Observing the results – Setting Expectations

9

DOCUMENTING YOUR WORK

  • The Importance Of Documenting
  • Tool Recommendations & Documentation Structure

10

ANALYTICS – METRIC-BASED OPTIMIZATION 

  • Observing The Right Metrics
  • Personalizing Your Presets
  • Optimizing Your Ads With Facebook Breakdowns
  • Advanced Optimization with Delivery Insights

11

REPORTING

  • Creative Reporting
  • Using Campaign Tags And Filters

12

TROUBLESHOOT

  • Finding The Leaking Bucket
  • Reach Problems
  • SOS: Performance Dropping

13

ANALYTICS – METRIC-BASED OPTIMIZATION 

  • Launching A/B Tests
  • Scaling Your Facebook Ads Efforts
  • Expanding Your Funnel

14

DON’T STOP

  • COMING SOON: Bonus Modules!

ENROLLMENT IS CLOSED

The Science of Facebook Ads – Master: $897

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads
  • 1-on-1 personalized workshop with Mojca (45 mins)
  • Bonus Lessons & interviews with Subject Matter Experts 
  • (Brennan Dunn on personalization, Kurt Elster on Facebook Ads
  • for e-commerce, Tom Davenport on Facebook Ads for music artists …)

The Science of Facebook Ads – Professional: $497

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads
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Mojca Zove – The Science Of Facebook Ads – Professional

Mojca Zove – The Science Of Facebook Ads – Professional

$80.00$497.00 (-84%)

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