Dee Deng – Ignite Your Digital Agency

Which is why few businesses can change someone’s life as fast as a digital agency can. Because not only can it be launched essentially overnight with little to no capital… When built the right way from the very start, a digital agency can quickly take you from being a wildly talented and creative “one person shop” who sometimes feels overworked and underpaid… To being a business owner with no ceiling on what’s possible for you! You’re in control of what kind of clients you take on… You’re in control of the work you do and when you do it… You’re in control of the team you build and the culture you create… Plus you’re in control of how much income you want to reach for each month and how big (or small) you want your agency to be. All while feeling fulfilled, energized, and filled with purpose as you’re helping change the futures of the businesses you work with! It’s a business model which offers the kind of location independence, profitability, and security that other more capital intensive or location locked opportunities simply can’t.

Because Even The Best Agency Owners Can’t “Outwork” A Bad Model

When starting and building a digital agency, your model matters. How you market yourself, find new clients, negotiate retainers, fulfill your service, get paid, etc…it all matters and impacts how profitable and sustainable your agency can be. Because no matter how hard an agency owner works, they can’t outwork a bad model!

your model matters

Use the right model and follow a proven framework… You’ll build a dream agency business, work with amazing clients, and bring in a consistently high monthly profit with very little client churn. People envy those who have a business like this. Plus you’ll position your agency and your offer so differently that you stand out from even the “more established” agencies in your niche. But those who use the wrong model or have nothing at all to guide them Are constantly chasing potential prospects. Work with the “wrong” kind of clients. Make promises they can’t deliver on. Charge less than they’re worth. Lose opportunities to others. They end up trapped in the rat race but they’re the ones building the trap. But if you’re willing to put in the work and follow some simple advice, it doesn’t have to be this way!

You Don’t Have To Do It Alone! Follow A Proven Agency Model

Instead wouldn’t it make sense to listen to someone who’s been where you are and grew his agency from zero to 8 clients in 6 weeks and hit $250,000 months in his first year?! Instead of guessing on how to find clients, how much to charge, how to structure retainers, how to hire a great team and effectively delegate work… Wouldn’t it be easier to… 

• Follow his step-by-step advice to build your agency from scratch
• Build his “sales machine” that attracts your perfect clients daily
• Use all of his templates, client contracts, retainer agreements
• Apply his “client delight system” for making your clients love you
• Scale your client load and revenue without “breaking” your business
• Learn how he manages the finances for his multi-million dollar agency
• And so much more?!

Plus his award winning agency has thousands of clients and 115+ employees… So it’s easy for him to show you how to serve a small group of high-paying and happy clients (normally 2-3 a month) while being highly profitable at the same time! Well, here’s the good news…

Because Acquisition Alone Isn’t Enough To Build A Sustainable Agency!

Most “gurus” urge you to focus ruthlessly on just “more sales”. But when “more sales” is your sole focus, you tend to come across as transactional and needy. Getting new clients is just one pillar. To build a profitable, sustainable, and fast growing agency, you need to have all three in place.

1. PILLAR ONE: ACQUISITION

It all starts with having an acquisition system in place which attracts your perfect client. A client who respects your work, your schedule, and is happy to pay well for the promised results. But if you have great acquisition but poor fulfillment… Your revenue might spike in the beginning, but your clients won’t stick around long term.

2. PILLAR TWO: FULFILLMENT

Next you need to have a front-to-back process in place to fulfill your service, manage clients, and consistently create a “can’t get this anywhere else” kind of client experience. But if you have great fulfillment but horrible acquisition… Sales moves slowly, it’s difficult to scale, and your finances take a hit.

3. PILLAR THREE: FINANCE

Finally you need a clear financial structure in place so your agency is healthy, profitable, growing and is sustainable for the long term. If you have great acquisition and fulfillment but poor finance: You’ll work hard and make less while your hard-earned profits are leaking in places you don’t even know. 

Meet your instructor

Dee DEnG

I wanted to make a course for new agency owners who want to focus on building a high-quality, sustainable business…by acquiring the right kind of clients, setting expectations with them from the start, and over-delivering.

He is the co-founder of Right Hook Digital, a digital agency which hit $250,000 per month in sales… within its first 14 months! Recognised as Australia’s top 100 fastest growing companies in 2020 and 2021, it achieved year-on-year growth of 266% and 81.9% respectively. Dee is also a leading authority in the digital marketing world. He has spoken on stage at Affiliate World Conferences and Ad World Conference. Along the way, he launched the “Growth & Greatness Show” where he interviewed top minds like Ezra Firestone, Justin Brooke, Tom Breeze, Nick Shackelford and many more. Inspired by these conversations, as well as his first-hand experience, he now mentors agency owners to avoid common pitfalls and speed up their learning curve.