Copyhackers - Analytics for Copywriters
-75%
Roll over image to zoom in
Click to open expanded view

Copyhackers – Analytics for Copywriters

$50.00$197.00 (-75%)

In stock

Before They Come to Your Site: Measuring Lead Generation. 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads

SalePage

SKU: C-AFC Category: Tags: , , ,

Copyhackers – Analytics for Copywriters

Copyhackers - Analytics for Copywriters

Check it out: Copyhackers – Analytics for Copywriters

Course curriculum

Welcome to Analytics for Copywriters!

  • Introduction and Course Goals
  • Before you begin…
  • Course Resources

Module 1: Setting the Stage

  • Goals
  • KPIs
  • Setting The Stage: Website Analytics Tools
  • Module-Specific Resources
  • Test your learning

Module 2: Funnel Data

  • Introduction
  • 2.1: Lead Generation, Overview
  • 2.1.1: Before They Come to Your Site: Measuring Lead Generation
  • 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
  • 2.2: Lead Nurturing: Measuring Effectiveness
  • 2.2.1: General Site Engagement Metrics
  • 2.2.2: Specific Site Engagement Metrics
  • 2.3: Conversion, Overview
  • 2.3.1: Conversion Using Page or Flow Metrics
  • 2.3.2: ADVANCED: Conversion Using Channel Metrics
  • 2.4: Repurchase or Referral
  • Putting It All Together
  • Module-Specific Resources
  • Test Your Learning

Module 3: How to Present and Communicate Data Findings

  • Introduction
  • 3.1: Data Storytelling
  • 3.2 Data Visualization
  • Module-Specific Resources
  • Test Your Learning

Final Thoughts and Conclusion

  • Avoiding Data Pitfalls
  • Before you go…

Related products

Main Menu

Copyhackers - Analytics for Copywriters

Copyhackers - Analytics for Copywriters

$50.00$197.00 (-75%)

Add to cart