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Copyhackers – Analytics for Copywriters
$50.00$197.00 (-75%)
Before They Come to Your Site: Measuring Lead Generation. 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
Copyhackers – Analytics for Copywriters
Check it out: Copyhackers – Analytics for Copywriters
Course curriculum
Welcome to Analytics for Copywriters!
- Introduction and Course Goals
- Before you begin…
- Course Resources
Module 1: Setting the Stage
- Goals
- KPIs
- Setting The Stage: Website Analytics Tools
- Module-Specific Resources
- Test your learning
Module 2: Funnel Data
- Introduction
- 2.1: Lead Generation, Overview
- 2.1.1: Before They Come to Your Site: Measuring Lead Generation
- 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
- 2.2: Lead Nurturing: Measuring Effectiveness
- 2.2.1: General Site Engagement Metrics
- 2.2.2: Specific Site Engagement Metrics
- 2.3: Conversion, Overview
- 2.3.1: Conversion Using Page or Flow Metrics
- 2.3.2: ADVANCED: Conversion Using Channel Metrics
- 2.4: Repurchase or Referral
- Putting It All Together
- Module-Specific Resources
- Test Your Learning
Module 3: How to Present and Communicate Data Findings
- Introduction
- 3.1: Data Storytelling
- 3.2 Data Visualization
- Module-Specific Resources
- Test Your Learning
Final Thoughts and Conclusion
- Avoiding Data Pitfalls
- Before you go…
