ConversionXL, Timothy Gerald Wilson – Data presentation and visualization

Data visualization is critical for an analyst.If you don’t do data visualization well,if you don’t communicatethe results of your analysis well,that’s kind of like running 26.19 milesof a marathon and then walking awayand going home.

So you really need to actually,you have to be able to deliver the resultsof your analysis or develop reportsor dashboards that are really effectiveand deliver them to your stakeholders, if you want them to take action. And that’s ultimately what we want to do,is we want our data, our information,our analysis, to actually lead to actionthat benefits the business. So it’s really kind of the last mileof analysis in my view. And if you take this course,we’ll cover a few different things. We’ll cover one, kind of a deeper lookat why that mattersand how the brain kind of ties into this whole topic.We’ll learn how to actually look and assessour own visualizations, the visualizations of others,and figure out when is there, when is there a problem?Cause recognizing that there’s an opportunityfor improvement is kind of the first step. And then finally,how do we actually do this well? What are the different conceptsand what are the different approacheswe can use to really effectively communicatethe results of our analysisso that when people turn to you and ask a question, it’s not just that you can crunch the data. We’ve got to be able to crunch the data, but what they get back,they know they will understand it, they will care about it, and they’ll be able to remember itand ultimately act on it. Hi, I’m Tim Wilson. I’m a senior analytics director at Search Discovery. I’ve been in the analytics field,mostly in kind of the digital analytics world, for about 20 years at this point. And I wanted to teach this coursebecause it’s an area that there are so many very tacticaland tangible tips and tricks and techniques, that there is plenty of literature out there, but still so many analystsdon’t actually spend the timeto learn those techniquesand then to learn how to apply those techniques. And when you do learn and apply them,you’re so much better. And I just want to see analysts, I want our profession to be producingbetter end result deliverables.In this course, we’re going to break it downinto kind of three big sections. The first piece is really just kind of an overview, but we start to explore kind of the neuroscienceand the psychology that actually goesinto analytics communication,because ultimately, we’re going to be crunching data, but we’re ultimately communicating to peopleand that means they need to use their brain effectively. So we’ll tackle that.The second part of the course, which is kind of really the meat of itis data visualization. And in that we’ll cover some conceptsthat kind of apply to any visualizationthat are very kind of tangible and practicaland ideas and ways of actually thinkingand viewing visualizations.But then we’ll also look at specific typesof visualizations. So you’ll kind of learn how to actuallytake specific challengesand actually visualize them effectively. And then the last part of the courseis data storytelling, and data storytellingis where we take visualizations with words, with images and kind of craft a narrative. And really what we’re doing with data storytellingis trying to tap into the emotions of our audience, because if we can tap into the emotions, we get their attentionand they’re more likely to retainthe core information that we’re communicating with them. So if you take this course and you’re ableto apply the concepts and the techniques in it,you wind up being an analystwho really does communicatemore effectively with your audience, which means the impact that you haveon your organization is much higher. Because when you deliver resultsof an analysis or a report,it’s actually much, much higher oddsthat it will actually be taken, understood, and then acted upon in a waythat positively impacts your organization. So if you’re looking to have that sort of an impacton your organization, then come to cxl.comand sign up and take this course,Data Visualizationand Effective Analytics Communication.