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Adskills – Conversion Workshop
$50.00$497.00 (-90%)
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community.
Adskills – Conversion Workshop
Check it out: Adskills – Conversion Workshop
The Conversion Workshop: Ground-breaking Techniques for Media Buyers
Straight from the Testing Labs – Steal our Proven Frameworks and Shortcut your Time to More Profitable Campaigns
Yes, I’m excited to profitably GROW my media buying business, regardless of the huge changes coming to Facebook and Google advertising in 2021. I’m ready to transform my conversion rates and start scaling my campaigns. I’m eager to start using proven, cutting-edge conversion techniques to run more profitable ad campaigns and get ahead of the competition.
What You’re Getting: You’ll be attending a 6 session virtual workshop on Zoom.
You’ll attend 6 unique trainings with a 60-minute break for lunch in between. The sessions will be presented by six of the world’s most talented conversion experts, who’ll reveal the very latest conversion strategies.
You’ll walk away with the ability to confidently build high converting ecommerce campaigns, write ads and landing pages like a professional copywriter, create social video ads that convert and use data research to convert more customers.
11am Eastern: Session 1– How to convert more customers with better research and data – Peep Laja
Takeaways from this session include:
- The surprising latest results from the conversion labs
- Why your opinions don’t matter
- What tools you need to gain insights
- How better data can directly lead to increased sales
Presented by: Peep Laja – founder of CXL
Peep Laja is the most influential figure in the world of conversion optimization. He is founder of CXL, a training platform for determined marketers that want to be in the top 1%. He’s also founder of Speero (formerly CXL), a customer experience optimization agency. Using research and experimentation, the agency has spent the last 10 years improving the customer journey and increasing profits for hundreds of brands across the world. Clients include P&G, Revzilla and Codecademy.
12pm Eastern: Session 2 – How to Increase Ecommerce Conversions – Ezra Firestone
Takeaways from this session include:
- What are the most important KPI’s for ecommerce stores
- Which tools will make your life easier
- Will Facebook be a friend or foe in 2021?
Presented by: Ezra Firestone – CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years) and shares his personal and professional insights through Smart Marketer and Zipify Apps.
In 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising. He has also been used by Facebook as a case study on how to use their advertising platform.
1pm Eastern: Session 3 – The Death of Pixels – John Belcher
Takeaways from this session include:
- Exactly what’s happening to tracking pixels – and what you need to do about it
- The new best practice for tracking ads on Google and Facebook
- Tools to make your life easier, including expert recommendations
- How to set up campaigns to maximise conversion rates – it’s going to be completely different
Presented by: John Belcher
John is the Vice President of Marketing at LadyBoss. An expert in paid traffic, he has managed over 30M in ad spend to grow businesses across many verticals and business models. He helps clients understand their tracking & attribution and shows how to use this data to optimize conversions. In the past four years, he has helped the 13,000+ members of AdSkills improve their results and put more money in their pockets. He looks forward to helping you do the same.
2-3pm Eastern: Lunch Break
3pm Eastern: Session 4 – Optimizing for 2021 and beyond: Why your conversion rate is the last metric to focus on and what to do instead – Justin Christianson
Takeaways from this session include:
- The vital KPI’s you need to track in 2021
- What you should be testing to get the biggest results
- Why ‘DIY’ conversion testers often make mistakes and how you can avoid them
- The magic of compounding conversions, and how to grab a bigger slice of the pie in your market
Presented by: Justin Christianson – Co-founder and President of conversion rate optimization agency Conversion Fanatics
Justin has been at the cutting edge of testing, tracking data and implementing winning elements. He’s helped hundreds of companies like Burt’s Bees, Snow, NBC Sports, Dr. Axe and many others improve their leads, sales and profits.
Justin’s agency also runs PPC ads for clients and uses them alongside conversion optimization as the ‘perfect combo’ for business improvement.
4pm Eastern: Session 5 – The Secrets to Getting 100 Million Video Views – Matt Johnston
Takeaways from this session include:
- The #1 ingredient critical for a viral video
- How to write the perfect video script
- The nuts and bolts of creating social video
- How video can help you out of the Facebook iOS14 privacy lockdown
Presented by: Matt Johnston – Guide SocialMatt Johnston is a pioneer in viral social video — helping invent the format, system, and science of creating viral videos that produce leads and sales. After years of success in the publishing industry (including Business Insider, NowThis, New York Magazine, and Men’s Health), Matt founded his own Ecommerce growth agency, Guide Social, specialising in viral video. The agency helps clients produce videos that set the Internet on fire and have 12 Shark Tank clients on their roster.
5pm Eastern: Session 6 – Guardians Roundtable with Ed Dale & The AdSkills Instructors
Presented by Ed Dale, AdSkills.com
World-renowned copywriter and marketer Ed Dale leads this session which will ensure you leave with a rock-solid plan to start increasing conversions immediately. Currently Director of Marketing at AdSkills, Ed has spent years at the forefront of digital marketing.
After working directly with numerous marketing legends such as Gary Halbert and Frank Kern, he’s generated millions of dollars through online direct marketing.
Also available to share their knowledge and experience will be a range of AdSkills Guardians. These respected members of the AdSkills coaching team have years of hands-on experience increasing conversions for clients.
Also available to share their knowledge and experience will be a range of AdSkills Guardians. These respected members of the AdSkills coaching team have years of hands-on experience increasing conversions for clients.
