Ryan Kulp – Million Dollar Markete

Ryan Kulp – Million Dollar Markete

Check it out: Ryan Kulp – Million Dollar Markete

What will I learn

How to acquire customers
Technical marketing skills
7+ channels proficiency

What’s included

8+ weeks of curriculum
Quizzes and exercises
1:1 mentorship

Course Curriculum

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

Introduction – 3:30
Stakeholders – 8:01
Buyer Psychology – 18:45
The Path to Purchase – 21:00
Customer Profiling – 10:21
Pain Scoping – 4:00
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary

Paid Acquisition

Introduction – 0:53
Display – 20:54
Retargeting
Retargeting Audiences – 4:31
Search – 5:55
Google AdWords – 18:47
Simple ROI Dashboard
Live Account Exploration – 13:01
Intro to Landing Pages – 4:23
Landing Page Tutorial – 88:57
Projects & Exercises
Resources
Summary

Organic Acquisition

Introduction – 1:22
Calculate Traffic Goals – 4:22
Organic Channels
Intro to SEO – 13:11
[Bonus] Blog Post SEO Teardown – 11:09
[Bonus] Ecommerce Store SEO – 25:24
[Bonus] Local Services SEO – 22:14
Platforms – 3:49
Social Media – 3:58
Communities – 7:16
Growth Systems – 8:46
Intro to CRO – 6:40
Projects & Exercises
Resources
Summary – 1:10

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Analytics

Introduction – 5:18
Content Analytics – 13:00
Product Analytics – 13:00
Growth Analytics – 3:38
Retention Analytics – 6:45
[Bonus] Retention Case Study
Intro to SQL – 1:12
Projects & Exercises
Resources
Summary

Partnerships and Referrals

Introduction – 0:53
Types of Referrals – 6:06
Customer Referrals – 14:24
Scaling Word of Mouth – 8:23
Bonus – Partnership Launch Checklist – 3:52
Bonus – Partnerships that Cut Costs – 3:41
Projects & Exercises
Resources
Summary

Technical Marketing

Introduction
JavaScript Event Handlers – 28:18
Intro to APIs – 55:27
ROI with SQL – 29:52
Intro to Web Scraping – 2:38
Web Scraping – Manual Research – 7:03
Web Scraping – Buying Leads – 19:20
Web Scraping – Nonconventional – 28:07
Web Scraping – Offline Marketing – 11:19
Web Scraping – Advanced Case Study
[Bonus] Sales Hacking

Competitive Strategy

Intro – Tactics vs Strategy – 8:37
Brand Safety – 3:42
Positioning & Differentiation – 4:38
Projects & Exercises – 4:18

Conversion Rate Optimization

Premature CRO is a Waste of Time – 3:56
A Tale of 6 Optimizations – Prospect CRO – 0:58
Lead CRO
Trial CRO
Customer CRO – Part I
Customer CRO – Part II
Referral CRO
Upsell CRO
Project – CRO Planning – 0:48
Do’s and Dont’s
Server vs Client-side A/B Testing

Creativity

Introduction – 6:08
The 3 C’s of the Creative Process
Conceive – How to find original ideas – 6:49
Conceive – Workshop
Curate – How to make ideas better – 4:33
Curate – Workshop
Choose – How to pick the best ideas to execute – 8:14
Choose – Workshop
Case Study – Applying Creativity in a Saturated Market
Case Studies – Course Alumni