Michael Port – Book Yourself Solid Intensive Program

Michael Port – Book Yourself Solid Intensive Program

Check it out: Michael Port – Book Yourself Solid Intensive Program

Do you need more clients? Do you want to get more clients than you can handle (even if you hate marketing and selling)?
Take 4 short weeks and get an intensive immersion into the only business-building and marketing system you will EVER need!
And remember: if you’re not learning, you’re not earning! Discover how you can get Booked Solid in just 4 weeks, from anywhere in the world.

Book Yourself Solid® 4 Week Intensive Training Outline
At noon Eastern, every Tuesday and Thursday from Tuesday, January 5th until Thursday, January 28th inclusive. All training sessions will be recorded.

Week by week I’ll walk you through the core modules of the Book Yourself Solid® System. You get the benefit of interactive classroom style teaching, alongside “all-comers-welcome” fully interactive question and answer sessions which address your own personal business concerns.

Week 1:
Your Foundation
Lesson 1: The Red Velvet Rope Policy
of Working Only With Ideal Clients
Identifying Ideal Clients, the Duds and Everyone Else
Discovering What Turns You Off Or Shuts You Down
Defining Your Ideal Client So You Can Get More Of Them
Uncovering the Qualities Of Your Ideal Client
Creating Your Red Velvet Rope Policy
Learning Which Clients Fit the Profile and Which Don’t
Turning Mid-Range Clients Into Ideal Clients
Pruning Your Client List – a Perpetual Process
Working Only With Clients That Energize and Inspire You

Lesson 2: How to Know Why People Buy
What You’re Selling
Understanding the 3 Reasons You Must Have a Target Market
Discovering What a Target Market Really Is
Choosing a Target Market
Identifying the Urgent Needs and Compelling Desires of Your Target Market
Making Your Offers Investable Opportunities
Choosing the #1 Result You Create For Clients
Demonstrating the Benefits of Your Investable Opportunities

Lesson 3: How to Develop Your Personal Brand
So You’re Meaningful and Memorable
Finding What Makes You Uniquely You
Exploiting Your Quirks and Natural Talents
Crafting the 3 Components of Your Personal Brand
Your Who and Do What Statement
Your Why You Do It Statement
Your Tag Line
Thinking Bigger About Who You Are and What You Offer
Deciding How You’re Known in the World

Lesson 4: How to Talk About What You Do
So You’re Not Confusing and Bland
Why an Elevator Speech Could Be Killing Your Business.
Looking Like a Star With The 5-Part Book Yourself Solid® Dialogue
The Long Version
The Medium Version
The Short Version
Getting Into a Book Yourself Solid® Dialogue with Ease
Never Again Worrying When Asked, “What Do You Do?”

Week 2:
Building Trust & Credibility
Lesson 5: Who Knows What You Know
and Do They Like You?
Becoming a Category Authority
Deciding What You’d Like to Be Known For
Finding What You Need to Learn and How to Learn It
Making the Mental Shift Into Expert Status
Harnessing the Power of Likeability
Leveraging the 4 Keys to Increasing Likeability
Establishing the Standard Credibility Builders
Discovering the Real Meaning of Marketing

Lesson 6: How to Build Trust Using the
Book Yourself Solid® Sales Cycle
Mastering the 6 Keys to Creating Connection
Profiting From the Always-Have-Something-to-Invite-People-to-Offer
Designing a Book Yourself Solid® Sales Cycle Process
Using the BYS Sales Cycle to Unconditionally Serve Your Clients
Building Trust Over Time for More Sales
Choosing the Right Number of Stages for Your Sales Cycle
Getting People into Your Sales Cycle Faster
Making the Right Sales Offers at the Right Time
Automating Your Sales Cycle
Designing a Keep In Touch Strategy That Keeps Your Prospects Warm And Hungry

Lesson 7: Designing a Keep In Touch Strategy
How To Keep Track Of Everybody You Need To Keep In Touch With Them
Automating Your Keep In Touch Strategy
One-to-One vs One-To-Many: What To Use When
Essential Tools For Keeping In Touch
The Importance of Contact Relationship Management
How To Be Relevant, Interesting and Valuable

Lesson 8: The Power of Information Products
How To Design Brand-Building Products And Easy-To-Follow Programs
5 Steps To Designing Your Product
The Simple 3-Step Product Launch Sequence
How To Add Extra Revenue To Your Business With Digital Deliveries
Shorten The Sales Cycle And Build Trust With Programs And Products
Joint Venture Partners And Affiliates …A Necessary Step In Your Business Development

Week 3:
Perfect Pricing and Simple Sales
Lesson 9: Perfect Pricing
Profiting from the 8 Professional Services Perfect Pricing Models
Exploiting the 5 Essential Pricing Objectives
Knowing When to Raise Prices
Knowing When to Lower Prices and Offer Discounts and Specials
Understanding that Pricing is What You Pay, Value is What You Get
Remember, if you can’t make a specific call, you get both the recordings AND the video replay to watch in your own time!

Lesson 10: How to Use the Super Simple Selling Conversation so Selling Is As Easy and Comfortable As a Day At the Beach.
Using and Loving the 4-Part Super Simple Sales System
Practicing Selling Without Pressure
Selling Without Sliming
Putting an End to One Step Selling
Selling with Integrity
Knowing for Certain When to Make Sales Offers
Reveling in Never Being Nervous to Sell Again
The Book Yourself Solid® 6 Core Self-Promotion Strategies

Lesson 11: The Book Yourself Solid®
Networking Strategy
Profiting From the #1 Activity for Expanding Your Network
Finding Informal Networking Opportunities
Finding Formal Networking Opportunities
Nailing Networking Events – What to Do
Nailing Networking Events – What Not to Do
Increasing Your Network by Sharing Your Knowledge
Building Your Influence by Sharing Your Compassion
Enhancing Your Status by Sharing Your Network

Lesson 12: The Book Yourself Solid®
Direct Outreach Strategy
Creating Your Direct Outreach BYS List of 20
Sending Letters
Making Calls
Sending E-mails
Sending Postcards
Doing Whatever-it-Takes Direct Outreach
Making Personal Connections with Famous People
Promoting Through the Press
Creating Your Direct Outreach Plan

Week 4:
Lesson 13: The Book Yourself Solid® Referral Strategy
Understanding What Really Makes a Quality Referral
Finding Referral Opportunities
Beginning the Referral Process
Understanding Why Clients Would Refer to You
Finding Where Your Referrers Make a Referral
Communicating How Your Referrers Should Make a Referral
Starting the Referral Connection
Following Up with Referrals and Referrers
Creating Your BYS Gang of 5 for Never Ending Referrals

Lesson 14: The Book Yourself Solid® Speaking Strategy
Learning Self-Promotion Speaking Strategies
Getting Promoted by Others Speaking Strategies
Booking Your Way Up the Association Ladder
Getting Booked to Speak and What You Need to Do It
Putting Your Presentation Together
Organizing Your Information
Knowing When Not to Use PowerPoint
Selling From the Stage; When It’s Cool and What It’s Not
Answering The Question: to Speak Or Not to Speak?

Lesson 15: The Book Yourself Solid® Writing Strategy
Mastering the 5-Part Book Yourself Solid® Writing Strategy
Deciding On the Subject
Choosing an Ideal Topic
Getting Your Articles Published Online
Getting Your Articles Published Offline
Submitting Your Articles to Directories
Writing the Query Letter
Helping Editors Help You

Lesson 16: The Book Yourself Solid® Web Strategy
Mastering Website Basics
Answering the 3 Questions That Make a Website Work
Choosing from the 10 Most Effective Web Site Home Page Formats
Implementing the 9 Book Yourself Solid® Web Traffic Strategies
Promoting Through Marketing Partners
Leveraging the 2 Essential Principles of Visitor Conversion
Owning the Big Three: Facebook, Twitter and LinkedIn

Remember, if you can’t make a specific call, you get both the recordings AND the video replay to watch in your own time!

Quick Glance Schedule
Four full weeks of live, interactive webinar training: at noon Eastern, every Tuesday and Thursday from Tuesday, January 5th until Thursday, January 28th inclusive.
Week by week, I’ll walk you through the Book Yourself Solid® business building system. During the calls, you’ll have the opportunity to ask your most important questions and receive immediate, expert guidance. You can even e-mail in your questions 24/7. We’ll be sure to answer them on the calls each week.
You can watch and listen to the webinar through the online webcast on any Internet browser (IE, Chrome, Safari, Firefox) You can watch the webcast on your computer and call in via the telephone on one of the 100’s of local phone numbers available so you don’t even have to call long distance.
And you can even call in via Skype which is great if you’re outside the US!
All webinars are recorded with audio and PowerPoint presentation, so if you can’t make a call, you can listen or watch whenever you like. Both mp3 downloads and and visual replays will be available.