Kayla M. Butler – Brand Know-How

$5.00$22.00 (-77%)

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Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about

Kayla M. Butler - Brand Know-How

Kayla M. Butler – Brand Know-How

Check it out: Kayla M. Butler – Brand Know-How

Brand Know-How

For the sweet creative can-doers who want a cohesive and confident brand!

Do you struggle with visual and brand consistency in your blog or business?

UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.”

<span “=””><span “=””>If this sounds like you, then it’s about time you finally got serious and really creating a brand.

Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice.

If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.

Your brand could be a total mess and just may be confusing your audience.

Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!

Course Curriculum

Introduction to Branding
  • What Is Branding? (Lecture & Worksheets)
    Course To-do List (Your Branding Checklist)
    Brands Doing it Right – Case Studies / Examples (Video) (14:42)

    Clarifying Your Target Audience

    NEW – Your ideal audience is more important than you think (Video) (9:34)
    NEW – Ideal Customer / Audience (Worksheets)

    Your Brand’s Logo, Colors, and Fonts

    UPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)
    UPDATED – The do’s and don’ts of choosing fonts (6:46)
    NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)
    NEW – Logo Planning (Worksheet)
    NEW – Brand name planning (Worksheet)
    Resources for Logo’s, Graphics, and Fonts

    Telling Your Brand Story

    What is My Brand Story? (Lecture & Workbook)
    The importance of storytelling within your brand (Video) (11:00)

    Your Brand Personality & Message

    My Brand Personality & Tone of Voice (Lecture & Workbook)
    The importance of your brand’s personality (Video) (13:17)

    NEW SECTION – Differentiating your Brand & Standing Out

    How you can overcome the most common challenges in branding (12:59)
    NEW – Ways to Improve and Stand Out (Worksheet)
    NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)
    NEW – Vision Success and Road-map (Worksheet)

    Your Brand’s Photos and Images

    My Brand’s Image (Lecture)
    Brand Photos and Images (Video) (23:55)

    Creating Your Brand Style Guide

    UPDATED – Creating My Style Guide (Lecture & Video) (5:17)

    Oh, the places you will brand

    Branding My Instagram & Social Media (Video) (13:59)
    Continued Social Media Branding (12:30)
    Social Media Branding (Checklist)
    Branding Newsletters (3:27)
    Branding my Pinterest Part 1 (Lecture & Video) (16:48)
    50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)
    Branding on Pinterest (Checklist)
    Pinterest Branding Part 2 (16:28)

    Your Brand Photography COUPONS!

    Grab your exclusive coupons for the brand photo shop.

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Kayla M. Butler - Brand Know-How

Kayla M. Butler - Brand Know-How

$5.00$22.00 (-77%)

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