Irrational Labs – Behavioral Design Bootcamp
$120.00$480.00 (-75%)
In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants.
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Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp
Check it out: Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp
Learn Behavioral Economics and Consumer Psychology
Behavioral Design Bootcamp
Strengthen Your Expertise in Behavioral Economics
In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.
In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.
What you’ll learn:
The Curriculum
Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.
SESSION 01
Why behavioral economics is a shortcut for product design and marketing
SESSION 02
Foundational principles of behavioral economics that will fundamentally reshape your thinking
SESSION 03
The Behavioral Design Process: the 3-step method to design products that actually drive behavior change
SESSION 04
The most important (and least understood) step in behavior change: Defining a “key behavior”
SESSION 05
The 3B framework for change: a simplified way to understand your customer’s psychology
SESSION 06
How to reduce cognitive overload in your customer flows
SESSION 07
It’s all relative. How relativity drives our purchase decisions
SESSION 08
How to get someone’s attention and keep it (ethically)
SESSION 09
How to leverage the “endowment effect” in your onboarding flow
SESSION 10
Benefits: Doing the right thing for the wrong reasons
SESSION 11
Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)
SESSION 12
Everyone else is doing it: The impact of Social Norms
SESSION 13
Designing for incentives … and the mistakes most people make
SESSION 14
Pricing 101: How to convey your product’s value
SESSION 15
Mental Models: How to shape your customer’s narrative (great for new products and startups!)
SESSION 16
The Behavioral Design Process: Experimentation
