Ed Reay – The Facebook Compliance Code

Module #1 How To Crank Out High-Converting Facebook Compliant Copy Lightning Fast

• The ONLY emotion that makes emotional stories compliant on Facebook. I’ve never heard anyone talk about tapping into this emotion – yet if you can weave this emotion through your Facebook copy, you’ll have NO problem getting your emotional stories and ads approved.

• How “removing the measuring stick” allows you to “shut-down proof” emotionally hard-hitting copy… This technique side-steps the ban hammer by changing the game. From checkers to chess. So you’re technically not breaking their rules…

• What Facebook ad reps don’t tell you, because they can’t tell you. Because they’re not experts. They’re order takers. An ad rep even said to my client’s face they didn’t know why his ad was disapproved (while to someone versed in Facebook compliance it would be overwhelmingly obvious…)

• The “homeostasis method” to writing a more compelling Facebook ad… by saying less. (The psychology behind this is it allows your prospect to feel more like it’s their idea to buy. And your promises are more believable…)

• How to say almost anything compliantly without “neutering” your copy. And how to tap into deeper emotions the way Facebook wants you to with the “3 layers of benefit”…

• When can you say “you” on Facebook? There are only 3 instances where you can’t say that “sacrilegious” word on Facebook. The rest of the time? It’s free game baby.

Module #2 What You Can & Can’t Say On Facebook

• Why you SHOULDN’T appeal your ad when they get rejected (no matter what anyone else says), and what to do instead. This is super common advice that can instantly backfire. It oftentimes tells Facebook you’re not fit to advertise on their platform…

•  Facebook’s review process EXPOSED: how it actually works and how to use it to your advantage to get your ads approved far more often…

• The easiest way to think up ads that stand out from everyone else’s on Facebook. After I taught this, my students came up with 5 unique and powerful compliant claims on the spot…

• How to use negative emotions to make sales on Facebook – and compliantly dig into your audience’s pain points without triggering Facebook’s “poor user experience” alarm

• Why sounding too “direct responsey” on Facebook can land you directly in “Facebook Jail” (Meaning they seize your account, and hold you and your client’s profits hostage…)

• The single most powerful emotion on Facebook that nobody talks about. The best Facebook ads use it. Yet no one talks about it because it isn’t obvious. Yet it’s so damn powerful…

• How to sell to sophisticated audiences that can’t be sold to. This is the psychology behind my entire copywriting methodology. Not just my Facebook compliance methods…

Module #3 How To Start A Facebook Compliant Funnel From Scratch

• The surprising truth behind why your ads could still get shut down even if your copy is super squeaky clean (it can be as simple as missing elements from the footer or header, or a landing that page isn’t set up “properly”)…

•  Is your website URL putting your Facebook ad account in jeopardy? In this module you’ll find out and what you can do to save your account before it’s too late…

• A pro tip if you’re running Facebook ads to a business account you haven’t before that makes Facebook very forgiving if your account ever does go under review…

• When you can get away with less compliant copy (hint: it’s actually somewhere on your sales page. But be careful not to overdo it.)

• Common “trigger words and phrases” to avoid that instantly get you flagged or shadow-banned on Facebook…

Module #4 Facebook Ad Angles That Work

• How to write viral “sharable ads”. I’ve used these to pick up leads from Facebook like a snowball rolling down Mount St. Helen. This is one of my “viral ad” frameworks I’ve used to produce slam dunks for 7, 8 and 9 figure clients…

•  How to get more traffic to your ads without increasing your ad spend (you don’t have to be a media buyer to do this for yourself or your clients)…

• How to get paid 2x to 3x more by writing “Dynamic Ads” for clients to run on Facebook. A new feature on Facebook allows you to offer clients 625 angles they can test(that isn’t a typo)…

• The most important element of a high converting Facebook ad that no one talks about (hint: it’s not the first line, creative, or even the headline… I’ve tested it all…)

• The single most powerful way to begin a Facebook ad that makes your first sentence nearly impossible to ignore. All of my viral ads open this way. And it cuts through the noise in a world of fake personalities, fake lambos, and fake gurus…

• The quickest way to know what ad angles work for your market on Facebook. The data is there for anyone to see. Inside a little known resource that’s publicly available on Facebook…

• What to pay close attention to when it comes to doing research and how to use this in-depth research to crank out high-converting Facebook ads like nobody’s business

• And the list goes on…