Deepak Kanakaraju – Product Launch Mastery

Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.

He has previously worked in well-known B2B and B2C ups such as Exotel, Practo & Instamojo. Before that, he founded a publishing up called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

• Lesson 1: Introduction and Program Outline (16:35)
• Lesson 2: Information Products – The Benefits and Key Components (15:13)
• Lesson 3: Types of Information Products & The Marketing Funnel (18:00)
• Lesson 4: Case Study – The 100-Day Blogging Course Launch (7:40)

• Lesson 5: What Information Products to Create? (Topic Selection) (11:41)
• Lesson 6: Creating the Concept and the Outline (25:43)
• Lesson 7: Do the Research & Create the Content Core (14:16)
• Lesson 8: Content Production & Finishing the Product (16:45)

• Integrating Payment Gateway with Drip (16:25)
• Creating a New Course on Teachable (5:43)
• Creating a High Converting Landing Page (13:01)
• First Sale and Integration Double Check (2:24)
• Editing Prices and Creating Discount Coupon Codes (4:39)
• 3rd Day – Revenue Check & Email Push (7:21)
• 3rd Day (Part 2) – Revenue Check and Social Media Boost (3:46)
• 3rd Day (Part 3) – Revenue Check and Facebook Campaign Creation (10:06)
• 4th Day – Revenue Check and Facebook Ad Campaign Review (4:19)
• 5th Day – Revenue Check and FB Ad Campaign Review (3:01)
• 5th Day (Part 2) – Setting Up Feedback Form with Automation (6:15)
• 6th Day – Revenue Check and Facebook Campaign Update (5:48)
• 10th Day – Revenue Check and Closing the Sale (4:23)
• 10th Day (Part 2) – Final Sales and Closing the Offer (2:34)