Bobby Hoyt – Facebook Side Hustle Course

The FB Side Hustle Course is a step-by-step guide that will show you how to start your very own side hustle managing Facebook ads for local businesses. And you can go from “I don’t know how to do this”… to “working with clients and getting paid big bucks” in the next 28 days.

We created this course to teach you everything you need to know to make this happen. And we removed every single barrier from getting you started and becoming successful with this side hustle.

This course is designed help you quickly master the three phases of making this side hustle work:

1. Learning how to set up a Facebook ad system for a local business
2. How to find clients who want to pay you for this kind of service
3. Exactly what to say to get these potential clients to say “yes” and agree to move forward with you.

In order to do this, Mike and I broke this course up into 9 distinct modules that lay out the step-by-step plan you need to follow to learn how to do this as fast as possible.

It really is simple.

All you’re going to do is watch the short videos in each module and follow the steps we lay out for you.

Here’s what’s included in the course:

Module #1: The Basics

You’ll learn…

• Why Facebook ads are the #1 source of new customers for local businesses. (And how to use this knowledge to find potential clients who want to pay you for this service.)

• How to use Facebook to generate leads for a local business. (If there’s one thing business owners care about, it’s fresh new leads coming through the front door. Without new leads, businesses go under – they are desperate for new leads and are always looking for ways to increase their lead flow.)

• An in-depth walkthrough into exactly how to use every necessary function of the Facebook ad platform. (You’ll see just how simple and intuitive it is to use. That’s part of the reason why Facebook is such a profitable company… they have one of the easiest to use account managers out of any digital platform, it’s very hard to mess this up.)

• The Anatomy Of A Well-Performing Facebook Ad. All successful FB ads have just four parts… and they’re usually less than 50-60 words total. (Even if you’re not a writer or know nothing about advertising you’ll see just how easy it is to create an ad that gets people to click.)

• Ad placement options. There are a few different spots you can place ads for your client… this goes over the pro’s and con’s for each and helps you make the right decision.

• The Three Levels Of An Ad Campaign. There are 3 parts to an ad campaign – campaign objective, ad set, and ad. (1) The campaign objective – this is where you determine the goal of the ad and tell FB how you want the algorithm to optimize for results. Do you want likes, shares, video views, clicks to a website, opt-ins?. This is the most important decision you make when creating an ad. If you get this wrong, it’s like setting the rudder of your ship in the wrong direction. (2) The Ad set – this is where you choose targeting, location, budget, and optimization. This section determines how much you spend, who you show your ad to. Choosing the right targeting and settings has a huge impact on how good of results you get. (3) The Ad – this is where you choose the images, words, buttons, etc. that make up the creation of the ad itself. This module focuses heavily on the 3 sections, their functions, common mistakes, best practices, and how it all works together. This module is crucial because you learn about the #1 mistake that people make when creating Facebook ads, and the most important things to watch for at each level of the ad creation process. We even show you the exact settings you should be selecting to get the absolute best results for your clients.

Module #2: The Funnel

You’ll learn…

• What a funnel is… and why it’s the #1 way for any business to generate and convert leads into customers on the internet. (If a business owner ever wonders why their website isn’t bringing them new business… it’s most likely because they’re not using a funnel. You’re going to be their hero when you set them up with the simple funnel we outline for you in this module.)

• The Client Journey… a simple process for outlining what happens from the first time a lead sees your ad… to when they ultimately become a customer. More than 90% of business owners have no idea how this happens and have been relying on sheer, dumb luck to get new customers. You’re going to be setting them up with a predictable, repeatable and scalable process for bringing in customers over and over again… and it all starts with what you learn here.

• Lead Forms vs Conversions. This module cuts through the clutter and shows you the only two campaign objectives you’re going to use for your client’s ads. You’re going to learn about the difference between these two objectives… and also learn which one you should use for different situations. This knowledge is crucial if you want to create an effective funnel for your clients… because if you use any other objectives other than the two we show you in this module… your client’s ads will most likely fail.

• Creating the landing page. You’ll learn how to set up a landing page for a business in a matter of minutes. (This skill is so valuable… that you could charge $500+ as one-off job just for this service alone. The best part? You don’t need any coding or web development experience at all to make this happen.)
• Setting Up A Lead Form. Facebook LOVES it when people stay on Facebook, and that’s why Lead Forms work so well! Lead Forms are like mini funnels inside of Facebook. They allow you to run ads and collect customer contact information without ever leaving Facebook. And since you kept people on Facebook, you get nice cheap lead costs, which makes your clients happy and makes you look like a total pro.

Module #3: The Ad

You’ll learn…

• How to choose the correct campaign objective that brings in the maximum amount of new business for your clients. (There are a few different types of campaigns you can use… and while they all work, some work better than others for certain types of businesses. No matter what kind of client you’re doing this for, you’ll know exactly what your ad’s objective should be.)

• Targeting Basics: How to find and target the best kind of leads for your client’s business. (This is the secret that most marketers screw up. They try to “over-target” and end up wasting a lot of money in the process. You’ll learn exactly how to set your targeting settings to get as many ready-to-buy customers for your client as possible – they’ll be amazed at how many qualified leads come into their sales funnel as a result of what you learn in this module.)

• Choosing your image. This is one of the most fun parts of the process… you’ll learn how to find funny, cool, or shocking images that grab attention and make your client’s ads 10x more effective… giving them more clicks and more leads for a much lower ad spend.
• Direct Response Copywriting 101: A quick crash course in writing words that make people take action. (On top of this being the most valuable skill you could learn for creating Facebook ads, it’s awesome to be able to jot down a few words and watch people click on your ads like crazy… all because of what you typed!)

Module #4: Facebook Assets

You’ll learn…

• What a Facebook pixel is… and why it’s key to getting amazing results for your clients. (Once you install this, you’re clients will be getting such great results with their retargeting campaign, they’ll want to continue paying you month-after-month.) This is also one of the most misunderstood parts of using Facebook ads… but once you get this right, it unlocks a ton of cool new features that result in lower cost leads and much better results.

• How to install the pixel. This takes about 2 minutes to do… but it allows you to retarget customers who come to a website. (That means, lower ad costs, more leads and a VERY happy client who loves what you’re doing for their business.) But… as simple as this is, if you get this wrong, your retargeting campaign is dead in the water. You’ll have no doubts how to do this after watching this module.
• Standard Events & Custom Conversions. These are the two options available for telling FB what part of the funnel you want to optimize for using the pixel. The pixel is the big net that collects the customer data, but the Standard & Custom events are the targets that tell Facebook where to send people. Once you know how to set up events and where to put them… you’ll be able to harness the power of the algorithm to get even cheaper leads for your clients.

Module #5: Walkthroughs

You’ll learn…

• Creating Your First Conversion Campaign: In this module, we’ll walk you through a complete conversion campaign set up… from A-Z… beginning to end… no stone unturned. (If you just watched this one module alone, you could follow it step-by-step as you’re creating your first conversion campaign for your client and have a working sales funnel in no time.)
• Creating Your First Lead Form Campaign: This is another complete A-Z walkthrough, except this one details the step-by-step process of how to set up a lead capture campaign. (You’ll use this if your client’s main objective is to capture leads instead of making immediate sales.)

Module #6: Best Practices

You’ll learn…

• The Golden Rule. It’s common for marketers to test different ads against each other to get the best results possible… but there is a right way and a wrong way to do it. Most marketers run tests the wrong way. If you follow our simple golden rule, you’ll quickly find the best performing ads and your tests will lead to campaigns that get results for 70% less than what your competitors are paying.
• Scaling Your Ads. As soon as your client starts getting a result with the ads you set up for them, the first thing they’re going to want to do is pump MORE money in and really take things to the next level. The key here is that if you try to scale too much too fast, you lose optimization and lead costs go WAY up. Not good! That’s why we use “The Rule of 16” and other strategies to scale in a smart way. This module will show you the right way to “scale up” your ad campaign so your clients can experience a flood of new business… which will make them want to continue paying you for a VERY long time.

Module #7: Troubleshooting Your Ads

You’ll learn…

• Identify The Problem, Here’s The Solution. There are only a few possible problems an ad can have. And that’s good. Because there are some definite solutions that can correct any of these problems. Even if your ad doesn’t work as well as you hoped at first, you can use this problem/solution guide to not only identify why your ad isn’t getting the results you hoped… but also to identify the perfect solution that can solve these problems and get your ads converting.)

Module #8: Setting Yourself Up

• Facebook Page Setup. Before your client can start running ads, they need a simple Facebook page setup for their business. This takes about 10 minutes and it’s where you’ll be running their ads from.

• Business Manager Setup. How to set up a Business Manager account so that you can manage client pages and ad accounts the right way… without them having to hand over their personal Facebook password to you. This protects you and the client, and it’s how you get access to their assets so you can get them results.

• The Tools We Use: A walkthrough of all the tools we use to manage ads for clients, run our business, and even automate tasks. We share a complete list of the free tools you need to get the job done, and even a few paid ones that we highly recommend (but aren’t required!).

Module #9: Landing Your First Client

You’ll learn…

• What Niches To Target. Not all clients are created equal. This module will show you how to find clients who not only want to pay money to advertise and acquire customers… but who also have the money in their budgets to spend on the kind of service you’re offering. (Don’t worry… a LOT of businesses have this budget, but there are a few types of local businesses you should avoid because they don’t have the money to pay you.) We’ll show you the best kind of businesses to go after to land your first paying client at $1,000+/month.

• How To Use Your “Inner Circle” To Get Your First Paying Client. The best way to get your first client is by leveraging the people and networks you’re already plugged into. At the very least you probably know one or more people either have a business… or who know someone who have a business who could use your service. They could become your first paying client. (Or… if you feel weird about charging your first client and just want to prove to yourself you can get results… you can do this for free as a “proof of concept.” That’s how Mike got his start. After his first “free” client… that person referred five people to him. Within the next 48 hours ⅘ of them became paying clients at $1,000/month. That meant $4,000/month in extra income for Mike each month. You can see… all it takes is one successful campaign and people will be banging down your door to work with you and pay you what you’re worth.

• The Group Method: FB Groups. One of the easiest ways to get clients is by posting in FB groups. Oftentimes one FB post that’s 200 words or less can drum up a ton of potential paying clients for you. We’ll show you exactly what kind of groups clients hang out in… and exactly what you need to say to have people blowing up your inbox, begging for you to take them on as a client.

• The Email Hustle. I have a method that works incredibly well for getting new business for my own marketing agency… and it works just as well for finding your first few clients. I simply find a business who needs help with their Facebook ads… and I send them an email. I alter it slightly each time, but 90% of it stays exactly the same. Whenever I need a client, I just send a few of these emails out and get a ton of replies back from people who are interested in working with me. The best part is… you’ll get my word-for-word template in this module. You can practically copy and paste this and then send it and get clients. It’s very hard to mess this up.

• The Sales Conversation. Mike was a lawyer. I was a band teacher. Neither of us had any sales experience. Yet we both close four figure deals with ZERO sales skills. That’s because instead of trying to hard sell clients… we just ask a few questions that get people interested in working with us. MIke actually has a script he uses, which is really just 8 questions on a piece of paper. He schedules a call with a potential client, he says hello, he tells them he’s gonna ask them some questions. Then he asks the 8 questions and listens to what they have to say. At the end of the 8 questions, he says “OK, it sounds like we might be a good fit, the price is going to be $1,000/month, would you like to get started?” And as crazy as it sounds… he closes 9 out of 10 clients. He doesn’t handle objections, he doesn’t hard sell, he doesn’t push people… he just asks these eight questions and people say “yes.” In this module you’ll get an in-depth training on exactly how to handle these calls, you’ll learn what questions to ask, and how to handle virtually any situation that can happen when you’re on a call with a client. You’ll be amazed at how easy it is to get someone to agree to pay you when you use this “non-salesy” way of making deals with clients.

• Getting Paid. So… once the client says “yes”, what happens next? This module goes into exactly what happens after the client agrees to your fee… and show you how the invoicing process works… and how to officially sign someone on as a client.

• The Onboarding Process. As soon as that first $1,000-$2,000 payment hits your bank account, it’s time to get your clients set up. This is the longest part of the process… but after you take a couple of hours to get your clients onboarded and their first ad campaign up and running… you almost run on autopilot after that. This module show you how to get your clients set with their first campaign… and then shows you how to simply “manage” their ads (which takes a few minutes each month once it’s all set up).

If you’re extremely motivated and you lock yourself in your room with your computer, you can feasibly go through the entire course in one full day.

However, we recommend that you spend 1-2 days on each module.

Each video is short and we did that on purpose.

We didn’t want to bog you down with dozens of hours of videos.

Each video is to-the-point and shows you a screenshare walkthrough of exactly what you need to know, what buttons to click, and where to find everything you need to make this side hustle work for you.

As far as finding your first client… you can make that happen within the first 24 hours of finishing this course.

Seriously.

If you start using the email outreach templates we give you… if you send a few texts to people in your network… if you use our “almost done-for-you” social posts in some facebook groups, then you’ll have clients reaching out to you in no time.

You can obviously go through this course at your own pace… but I think you’ll be surprised at how fast things start happening as soon as you start implement what we show you.

When Mike and I were figuring out how much we should sell this course for, we had a really hard time.

After all… this is the exact system Mike is using to earn over $30,000 every single month (and his business is growing fast.)

I’ve used this system myself to build a thriving $50,000+/year side hustle that I run in my spare time, when I’m not working on my blog or spending time with my wife.

So at first, we thought selling this course for $1,000 was perfectly reasonable.

Your very first client would pay for the course… and you could still go onto earn an extra $11k over the next 12 months.

And that’s if you ONLY took on one client the entire year.

That $1,000/month could quickly turn into $2,000/month… $3,000/month… even $5,000/month of more… and that’s still with just working on this side hustle in your spare time.

Also… we have never seen a course that teaches Facebook ads at this level for less than $1,000.

But while even at $1k, this course is well worth the investment… I knew a lot of my readers are doing their damndest to save up and be smart with their money.

And I knew that shelling out $1,000 for anything… even a course like this, might cause some friction, stress and anxiety.

So… I decided to drop the price and make this a completely no-brainer decision.

So when you enroll in The FB Side Hustle Course today… you’re not going to have to pay $1,000.

You’re not only going to pay half that at $500.

In fact, for a very limited time… you can enroll in the FB Side Hustle course for only…

CLICK HERE TO GET STARTED