Andrea Holland & Sarah Elder – PRTraction Coaching Program

Andrea Holland & Sarah Elder – PRTraction Coaching Program

Check it out: Andrea Holland & Sarah Elder – PRTraction Coaching Program

WHAT WE DO:

We help entrepreneurs, solopreneurs and consultants build authority and credibility without the high price of retaining a PR firm.
HOW WE DO IT:

We take clients through a 6-week PR coaching program. Each week is full of tips and knowledge to guide you through your larger strategy and focus on what you need to do to leverage existing audiences, share your message and turn readers into results.
WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl

Create a workflow that will organize you through the next 6 weeks of coaching
Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
Begin building your winning approach for the media

WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS

Learn who you should be reaching out to at a variety of outlets and why
Find out what key indicators to look for when seeking outlets that will accept your ideas
Understand the process of writing a successful pitch
Leveraging your own research skills to find target gatekeepers

WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION

Raise the bar on how you create quality content that benefits readers
Customize your content for outlets even if you’ve never worked with an outlet before
Master the subtle art of business or brand promotion in your writing
Avoid the traps of self-serving writing

WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES

Take readers from the page back to your website
How to monitor and capture new leads

WEEK 6: CREATING YOUR EDITORIAL VAULT

Build your own content vault so that you don’t have to recreate the wheel every time you want to work with the media
Collect ideas that you can repurpose for your ongoing PR effortsWHEN IT’S OVER
When it’s over, you will have a full system in place that will allow you to use PR as a strategy to boost your authority and credibility in your space, get qualified leads and gain paying clients.

Duration: 6 weeks of content; 8 weeks of available coaching (if you do it in less, you’re on your way!)
Coaching:
12 Group Coaching Sessions
24/7 access to the private Facebook group (with the other entrepreneurs going through the program)
Time Commitment: This is a program where you will get out of it, what you put into it. We have noticed that people who invest at least one hour a day consistently during the process have great success and are able to work through the content.