Kelsey – The InDesign Field Guide Level 2 Classic

• without having to hire a designer for every little graphic or idea that needs designing
•  without waiting to fit into a designer’s schedule when you need to make sales yesterday
•  without feeling meh about your design skills and wishing they looked more profesh
•  without ugly-crying your way through vague tutorials or never-ending search results

You totally can with the one tool you’ve been avoiding:  Adobe InDesign

Good news, my Internet friend. I predict you’ll fall so in love with Adobe InDesign, that you’ll put a ring on it by the end of this page scroll.

BUT FIRST, AN EMBARRASSING STORY.

When I was a rookie freelancer, I was asked by a client to design a full printed book, cover to cover, using Adobe InDesign. I took the job, but had one big problem.

I had never opened InDesign in my life. Like, never clicked that little pink icon ever, ever, EVER.

I spent hours upon hours upon hours designing this book, page by page, trying to learn InDesign as I went. I had no idea what styles or master pages were — the two most time-saving features of InDesign — and laid out every single page manually, one at a time.

I finally made it to the end of the book and felt super proud of myself for figuring it out.

Except I had one step left, and thanks to a rookie mistake, I royally screwed up the entire project.

I was prepping the file for print and accidentally turned ALL the text to outlines, saved my file, and closed it. And then I panicked. I realized my mistake right away, but there was no un-doing it.

If you don’t realize my mistake, here it is: converting text to outlines makes the text uneditable. Since I had accidentally saved my file with the text outlined, I would never be able to go back and edit any text in the entire book. I had basically flushed all those hours of work right down the toilet.

Long story short, I never found a solution, and ended up hacking my way through 6 more editions of the book over the next few years. I re-typed entire pages by hand in order to change one small word. I felt so unprofessional every time I had to explain to a printer that no, I didn’t have the original, editable file. 

I was embarrassed to have made such a silly mistake, and I vowed never to let InDesign get the best of me again.

Since that horror story, I’ve been working with InDesign nearly every day on a wide variety of projects for tons of clients, big and small. I’ve quickly realized how many other creatives aren’t comfortable using InDesign — for lots of reasons . . .

• you feel like you’re missing out on a big pocket of projects because you don’t know the program needed to create them, and you’re embarrassed that you haven’t been able to figure it out yet
• you’re scared to open the software, thinking you’ll make a costly mistake like I did
• you’re overwhelmed by the tools, buttons, icons, menus, and ALL THE THINGS you see when you open InDesign
• you’ve messed around in InDesign for fun, but you’re not confident enough to take on real projects that require it

Whatever the reason for keeping InDesign buried deep in your computer, I want to help you bring it back to the surface and see what an impact it can have in your business. I want you to avoid making costly and embarrassing mistakes like I did, so I’m opening my playbook and teaching you everything I know about the program.

I personally know the value of having a working knowledge of InDesign in my arsenal. It’s helped me land jobs, book clients, create my own passive income digital products, and design anything I need for my business — all with the confidence that I know what I’m doing.

What EXACTLY is covered in this course?

THE COURSE IS COMPLETELY SELF-PACED.
SOME BINGE IT ALL IN A WEEK, OTHERS TAKE IT SLOW OVER 4-6 WEEKS.