Become great at digital analytics

Check it out: Become great at digital analytics

Become a pro at digital analytics

Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.
In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.

I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie. It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.

Bjørn S.

Massive Demand for Digital Analysts | Google Analytics Certification
Massive demand for analytics talent

There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.

If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.
What you’ll learn and how

A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.

We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.

Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

Lessons include optional assignments to apply what you’ve learned.

Definitely received gains from the minidegree. What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far. I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).

Andrew Guerrazzi, Digital marketing CRO specialist @ Cisco

Overall top notch content, reaching pro/guru level towards the end… a very ambitious degree to reach!

Sebastian Grünwaldt, Ecommerce manager @ Streit Service & Solution
4 cumulative tracks, 44h 49min of videos & study material

Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
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