Jennifer Warren – CXL – Become a master brand marketer

What is a Minidegree program?

A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.

After taking this minidegree, you’ll:

• Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
• Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
• Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
• Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
• Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
• Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

You’re already competing on brand. Now get the tools it takes to win.

You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand.

Drift wasn’t necessarily the best in their category, but their brand strategy led them to win it. Nurturing the brand is what separates winners from losers. And anyone can win on brand with the right tools.

Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We show you ‘how’.

If you’re a marketer, you need to be a brand marketer.

You can’t be a marketer who doesn’t get brand — no matter how technical you are. Analyst, SEO specialist, product, growth. Every function of sales and marketing gets a whole lot easier with a brand marketing toolkit in your pocket. From targeting more effectively to watching your ad spend go further.

You’ve been fed the idea that brand is this fluffy discipline that can’t be measured or learned. Only in amateur hands.

At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.

~45 hours of on-demand, no-fluff videos & study material to take you from brand theorist to expert

6 cumulative tracks. 19 expert practitioners. ~45 hours of hands-on lessons.

All our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Minidegree content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

How long will it take me to complete this minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 3 months. If you can do 10-15 hrs/week, you can knock it out in 1 month.

Show off your hard-earned skills and strengthen your profile

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.