ConversionXL, Kevin Hillstrom – Transactional data analysis

ConversionXL, Kevin Hillstrom - Transactional data analysis

Check it out: ConversionXL, Kevin Hillstrom – Transactional data analysis

Become great at Transactional data analysis

Online course

By Kevin Hillstrom,

Founder @ MineThatData

Course length: 2h 24min

Digital Marketers understand why marketing campaigns work, but have you ever wondered what truly fuels business success? Applying the lessons in this course will allow you to become an expert at understanding what is truly driving the success of your brand, from a customer standpoint. Armed with this information, the analyst teaches Professional employees why the brand is succeeding/failing, arming employees with the tactics necessary to grow the brand going forward.

After taking this course you’ll…

Determine at a strategic level why your business is not meeting expectations, allowing the analytics professional to clearly communicate to Executive why the business is not operating at 100% effectiveness.
Evaluate the three types of business modes (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
Quantify and communicate the critical importance of a Welcome Program at developing a life-long customer relationship.
Understand the point at which a customer either decides to become a loyal buyer or elects to end a relationship with your brand, enabling you to effectively market to the customer.
Develop a customer plan that allows your business to grow at a rate that will please your Executive Team, causing you to look good in the process!!!!

This course is essential for you if …

You want to understand why you have made so many digital improvements to your brand and you haven’t seen corresponding sales increases.
You want to become a C-Level Executive in the future by becoming more involved in business strategy.
Figure out the best way to apply your digital marketing smarts to increase sales performance.

This course is NOT for you if…

You do not have access to customer purchase transactions.
Your ability to crunch data is limited to Excel or Google Analytics, or you do not have access to a qualified business analyst who can help you analyze the data.
Your brand has customers with infrequent purchase cycles (i.e. purchasing a car).

About
Kevin Hillstrom

Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.

Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.

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